Terms

Retail Brand

An individual retail brand or a registered corporation.

Industry

An industry category independently classified by WISERETAIL based on payment behavior.

WISERETAIL Industry

The WISERETAIL taxonomy consists of 27 industries.

Education

Rental

Duty free shop

Stationery/Fancy

Pet

Delivery

Department/Shopping mall

Service

Supermarket

Food

Glasses

Leisure/Culture

Travel

Eat out

Beverage

Clothing/Fashion

Hair/Nail/Body

Internet Service

Furniture/Interior

Car

Electronics

Bread/Cake

Chicken

Convenience store

Hamburger/Pizza

TV/Internet shopping

Cosmetics

Company

The company that owns and operates the retail brand.

Ticker

A unique code used to identify a listed security in the stock market.

Net Payment Amount

The amount calculated by subtracting the total payment cancellation amount from the total payment amount.

Total Payment Amount

The total amount paid to a retail brand via credit cards or debit cards, both online and offline.

Value-added tax (VAT) is included.
For installment payments, the full amount is included at the time of the first installment.
Payments made through online/offline malls or platforms (e.g., Google, Kakao) are recognized as payments to the respective platform.
For point or digital wallet, the amount at the time of top-up is recognized as the payment amount.
Payments made in foreign currencies (e.g., USD) are converted to KRW based on the applicable daily exchange rate.
Payments made via bank transfers, cash, or gift cards are excluded.

Total Payment Cancellation Amount

The total amount of canceled payments.

Total Number of Payments

The total number of payment transactions made to the retail brand.

Total Payers

The number of people who made at least one payment to the retail brand.

Multiple payments by the same person are counted only once.

Payment Amount per Payer

The total payment amount divided by the number of total payers, representing the average amount paid by each payer.

Payment Amount per Payment

The total payment amount divided by the total number of payments, representing the average amount per payment.

Payments per Payer

The total number of payments divided by the number of total payers, representing the average number of payments per payer.

Days per Payer

The total payment days divided by the number of total payers, representing the average number of days a payer made payments. Total payment days are calculated as the number of days on which a payer made at least one payment.

Growth Rate

The rate at which an indicator has changed compared to the previous period.

Payers by Criteria

Payers by Criteria are divided into three groups according to loyalty.

Payers by Criteria are divided into Light, Middle, and Heavy payers.

The criteria for classifying groups are the criteria indicator average value for 50% of the lower payers and the criteria indicator average value for 50% of the upper payers.

The criteria indicator is Payment Amount.

Churn Payers

Payers who paid to the retail brand in the previous period but did not pay to it in the current period.

Within the same industry, churn payers may be counted more than once.

Inflow Payers

Payers who paid to other retail brands in the previous period but paid to the retail brand in the current period.

Within the same industry, inflow payers may be counted more than once.

by Gender

In WISERETAIL, gender is classified as male or female.

by Age Group

In WISERETAIL, age groups are classified as 20s or under, 30s, 40s, 50s, and 60s or more.

Retail Brand with possible statistical errors

Retail brands for which only limited indicators are disclosed due to insufficient data to provide stable statistics.

Retail Brand with no data

Retail brands for which data cannot be displayed because they do not meet statistical requirements, the brand cannot be clearly identified in payment records, or the actual retail brand cannot be classified by WISERETAIL.