Reports Details

Assign selected retail brands to an industry to calculate market size and analyze key metrics. You can download historical data and also download data for each indicator with filters applied.

Report Information

You can review the requested report infomation at the top of the screen. By clicking the Compare Retail Brands button next to the report name, you can quickly navigate to the comparison view. You can also request the report again with similar conditions.

Information

• Icon : Industry TOP 10 reports are displayed with industry icons, while user reports are displayed with their titles.

• Report Title : Industry TOP 10 reports show the industry name, while user reports display the custom title entered by the user.

• Period : Displays the selected period.

• Selected Retail Brands : Industry TOP 10 reports include up to 10 retail brands, while user reports show the retail brands selected by the user. Retail brands are sorted in descending order by total payment amount.

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1. All Payers

You can understand the report’s overall characteristics by analyzing key indicators and their correlations.

Summary

Summary metrics representing the overall scale of payment within the report.

Indicator

• Net Payment Amount / Total Payment Amount / Total Payers

• Share of Total Payment Amount

• Share of Total Payers

• Share of Total Number of Payments

• Distribution of Total Payment Amount by Gender

• Distribution of Total Payment Amount by Age Groups

• Distribution by Gender and Age Groups : Distribution of 'total payment amount' by gender and age groups

Key Indicators

This metric provides a comprehensive view of report performance by capturing the overall scale of the report.

Indicator

• Net Payment Amount

• Total Payment Amount

• Total Payment Cancellation Amount

• Total Number of Payments

• Total Payers

• Payment Amount per Payer

• Payment Amount per Payment

• Payments per Payer

• Days per Payer

Distribution by Gender and Age Groups

You can analyze the main payer groups by checking distribution by gender and age.

Indicator

• Net Payment Amount

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Payment Amount

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Payment Cancellation Amount

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Number of Payments

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Payers

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

Key Indicators Ranking

You can view rankings of key indicators by retail brand at a glance.

Indicator

• The highest payment : Ranking by total payment amount

• The highest increase : Ranking with high net payment amount growth rate

• A minimum cancellation : Ranking with low total payment cancellation amount

• Everyone : Ranking by total payers

• Often : Ranking by Payment per Payer

Key Performance Metrics Comparison

You can briefly compare indicators across retail brands.

Indicator

• Trends of Key Indicators : Get a quick look at key indicators over the last 6 months Net Payment Amount / Total Payment Amount / Total Payment Cancellation Amount / Total Number of Payments / Total Payers / Payment Amount per Payer / Payment Amount per Payment / Payments per Payer / Days per Payer

• Distribution by Gender and Age Groups : Distribution of 'total payment amount' by gender and age groups

• Payment Pattern : The larger the area of the four-quadrant chart, the more active the payment pattern.

Percentage of Duplicate Payers

Cell color intensity increases as the number of payers who made payment to the retail brand in the horizontal row together with retail brands in the vertical column increases.

Indicator

• Duplicate Payers Rate : Payers Rate who paid the retail brand together with other retail brands

• Exclusive Payers Rate : Payers Rate who paid only the selected retail brand and no other retail brands

Share of Payers by Criteria

Payers are segmented into three groups by payment amount to understand their distribution.

Criteria vary by retail brand, so please refer to each retail brand’s detail page for specific criteria.

2. Payers by Criteria

Criteria

Payers by Criteria are divided into three groups according to loyalty.

Payers by Criteria are divided into Light, Middle, and Heavy payers.

The criteria for classifying groups are the criteria indicator average value for 50% of the lower payers and the criteria indicator average value for 50% of the upper payers.

The criteria indicator is Payment Amount.

Key Indicators

You can analyze the distribution of payer groups.

Indicator

• Net Payment Amount

• Total Payment Amount

• Total Payment Cancellation Amount

• Total Number of Payments

• Total Payers

• Payment Amount per Payer

• Payment Amount per Payment

• Payments per Payer

• Days per Payer

Distribution by Gender and Age Groups

Compare how payer composition differs across loyalty groups.

Indicator

• Net Payment Amount

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Payment Amount

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Payment Cancellation Amount

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Number of Payments

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

• Total Payers

  • by Gender and Age Groups : 20s or under Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

  • by Gender : Male / Female

  • by Age Group : 20s or under / 30s / 40s / 50s / 60s or more

3. Inflow and Churn

Analyze payer movement flows by comparing Inflow Payers and Churn Payers.

Indicator

• Inflow : Payers who previously paid a different retail brand and switched to this retail brand in the current period. There may be overlapping users among different retail brands in the report.

  • Ranking of inflow from the report

• Churn : Payers who previously paid this retail brand and switched to a different retail brand in the current period. There may be overlapping users among different retail brands in the report.

  • Churn Payers

  • Ranking of churn from the report