# Retail Brand Details

> Analyze key insights for retail brands in detail through a wide range of metrics.\
> You can download historical data and also download data for each indicator.

## Retail Brand Information <a href="#retail-brand-information" id="retail-brand-information"></a>

At the top of the screen, you can check the retail brand’s information.\
You can add the retail brand to Favorites using the button next to the retail brand name or quickly move to the Compare screen.

<figure><img src="/files/T09GIIwN6kbLZ5qxfg0T" alt=""><figcaption></figcaption></figure>

<details>

<summary>Information</summary>

* **Retail Brand Icon** : An icon using the brand’s favicon for easy identification.
* [**Retail Brand**](/lang/eng/wiseretail/terms.md#retail-brand) **Name**
* [**Industry**](/lang/eng/wiseretail/terms.md#industry) : An industry category independently classified by WISERETAIL based on payment behavior.
* [**Company**](/lang/eng/wiseretail/terms.md#company)
* **Homepage** : Clicking redirects you to the website operated by the retail brand.

</details>

***

## 1. All Payers <a href="#all-payers" id="all-payers"></a>

You can understand the retail brand’s overall characteristics by analyzing key indicators and their correlations.

{% hint style="info" %}
You can set the period to Daily / Monthly. However, when the daily option is selected, 'share by payment price range' and 'average payment distribution by day of the week' metrics are not provided.
{% endhint %}

### Net Payment Amount <a href="#net-payment-amount" id="net-payment-amount"></a>

Allows comparison of the retail brand’s net payment amount for the selected period against the current year (monthly) or current month (daily).

<figure><img src="/files/dTFjifzhArfw2Ga9PWul" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount) : The net payment amount for the selected period.
* **Net payment amount for the current year (monthly) / net payment amount for the current month (daily)**

</details>

### Net Payment Amount Ranking <a href="#net-payment-amount-ranking" id="net-payment-amount-ranking"></a>

Displays trends in the retail brand’s all ranking and ranking within its industry.

<figure><img src="/files/Wzz0UWOSCaak9etv8PpA" alt=""><figcaption></figcaption></figure>

### Key Indicators <a href="#key-indicators" id="key-indicators"></a>

This metric provides a comprehensive view of retail brand performance by capturing the overall scale of retail brand payment.

<figure><img src="/files/f40PgIPueHLye6ujP9u8" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount)
* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)&#x20;
* [**Total Payment Cancellation Amount**](/lang/eng/wiseretail/terms.md#total-payment-cancellation-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)
* [**Total Payers**](/lang/eng/wiseretail/terms.md#total-payers)
* [**Payment Amount per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payer)
* [**Payment Amount per Payment**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payment)
* [**Payments per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-per-payer)
* [**Days per Payer**](/lang/eng/wiseretail/terms.md#id-1-days-per-payer)
* **Net Payment Amount Growth Rate**
* **Total Payment Amount Growth Rate**
* **Total Payment Cancellation Amount Growth Rate**
* **Total Number of Payments Growth Rate**
* **Total Payers Growth Rate**

</details>

### Distribution by Gender and Age Groups <a href="#distribution-by-gender-and-age-groups" id="distribution-by-gender-and-age-groups"></a>

You can analyze the main payer groups by checking distribution by gender and age.

<figure><img src="/files/EZUwbauvAlcH3K8PjvmK" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/kVGFGokQqkMR9ClknIX6" alt=""><figcaption></figcaption></figure> <figure><img src="/files/KQ774aTg3Eh5yY68MCrx" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payment Cancellation Amount**](/lang/eng/wiseretail/terms.md#total-payment-cancellation-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payers**](/lang/eng/wiseretail/terms.md#payers)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Average Payment Amount by Gender and Age Groups <a href="#average-payment-amount-by-gender-and-age-groups" id="average-payment-amount-by-gender-and-age-groups"></a>

Enables detailed analysis of payment amounts by gender and age group.

<figure><img src="/files/REXizHDJCByr69ZNsKuS" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/ogFqKE5EYIQaNqsGJjup" alt=""><figcaption></figcaption></figure> <figure><img src="/files/WS4OYmPYabEEosJqeuig" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* [**Payment Amount per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payer)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Payment Amount per Payment**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payment)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Share by Payment Price Range <a href="#share-by-payment-price-range" id="share-by-payment-price-range"></a>

Shows the share of total payment amount and total number of payments across different price ranges.\
Price ranges vary by retail brand and are divided into up to 10 segments.

{% hint style="info" %}
When the daily option is selected, 'share by payment price range' metrics are not provided.
{% endhint %}

<figure><img src="/files/bnSryHDUQPIYOfARtJxl" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Average Payment Distribution by Day of The Week <a href="#average-payment-distribution-by-day-of-the-week" id="average-payment-distribution-by-day-of-the-week"></a>

Shows the distribution of average total payment amount and total number of payments by day of the week.

{% hint style="info" %}
When the daily option is selected, 'average payment distribution by day of the week' metrics are not provided.
{% endhint %}

<figure><img src="/files/DCwD0jSqywoFgYVQuWpt" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Market Share Trends by Payment Method <a href="#market-share-trends-by-payment-method" id="market-share-trends-by-payment-method"></a>

Displays trends in the share trends of credit card and debit card payments.

<figure><img src="/files/w5hL2DqAKSrzHojUgjzf" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Share of Lump-sum and Installment for credit and debit cards <a href="#share-of-lump-sum-and-installment-for-credit-and-debit-cards" id="share-of-lump-sum-and-installment-for-credit-and-debit-cards"></a>

Shows the share of lump-sum and installment card payments.\
Installment payments are classified only in the first payment month, and the full payment amount is included in that first month.

<figure><img src="/files/l8qoF7xCGfna8rAanqZp" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Share of Domestic and Overseas for credit and debit cards <a href="#share-of-domestic-and-overseas-for-credit-and-debit-cards" id="share-of-domestic-and-overseas-for-credit-and-debit-cards"></a>

Shows the share of domestic and overseas card payments.\
Overseas payments refer to transactions approved in foreign currencies or USD, and amounts are converted to KRW using the applicable daily exchange rate at the time of payment.

<figure><img src="/files/9d49FLpgdbhOMRHmVipP" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Share by Simple Payment <a href="#share-by-simple-payment" id="share-by-simple-payment"></a>

You can identify the payment share for each Simple Payment.\
The classifiable simple payment methods include Naver Pay, Samsung Pay, Kakao Pay, PAYCO, SSGPAY, Coupang Pay, Toss Pay, and L.Pay.

{% hint style="info" %}

* Share by Simple Payment will be available from Jan 2021.
* For credit/debit cards–linked simple payments, if the retail brand is identifiable in the payer’s transaction history, the payment amount is attributed to the corresponding retail brand.
* For prepaid (top-up–based) simple payments, the payment amount is attributed to the retail brand where the balance was topped up, at the time of the top-up.
  {% endhint %}

<figure><img src="/files/V6Sn6uKKyKMttfnPQoTp" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Average Hourly Payment Trend <a href="#average-hourly-payment-trend" id="average-hourly-payment-trend"></a>

Identify payment patterns by analyzing when payers pay the most on average.\
Data is available in 1-hour intervals throughout the day, with breakdowns by day of the week, gender, and age group.

<figure><img src="/files/sWDYofH3TbljCJ3fdt6X" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/NdRtHmQQobPMbVH53X87" alt=""><figcaption></figcaption></figure> <figure><img src="/files/kDcZQJRKlNarJ467WrtU" alt=""><figcaption></figcaption></figure> <figure><img src="/files/XwoCZPT5lZ6zov1vQPUM" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* **All** : The average payers by time zone of all payers
* **Day of the Week** : Monday / Tuesday / Wednesday / Thursday / Friday / Saturday / Sunday
* [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
* [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Repayment Rate <a href="#repayment-rate" id="repayment-rate"></a>

Represents the percentage of payers who paid the retail brand in the previous period and returned to pay it again in the current period, indicating overall payer loyalty.

<figure><img src="/files/5EK4PKWoIo2xLPwMiqpw" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/yzJaAQaYXnGY23o1YoLf" alt=""><figcaption></figcaption></figure> <figure><img src="/files/Fis7kuH9ARCk78WFZTpV" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* **All** : Retention of all payers
* [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
* [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

## 2. Payers by Criteria <a href="#payers-by-criteria" id="payers-by-criteria"></a>

{% hint style="info" %}
You can set the period to Daily / Monthly.
{% endhint %}

### Criteria <a href="#criteria" id="criteria"></a>

{% columns %}
{% column %}
Payers by Criteria are divided into three groups according to loyalty.

Payers by Criteria are divided into Light, Middle, and Heavy payers.

The criteria for classifying groups are the criteria indicator average value for 50% of the lower payers and the criteria indicator average value for 50% of the upper payers.

The criteria indicator is Payment Amount.
{% endcolumn %}

{% column %}

<figure><img src="/files/DR3Upgfe9UXJ3rmBjIRz" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

<figure><img src="/files/CjXiYiCnyj2o3Lr44l6v" alt=""><figcaption></figcaption></figure>

### Key Indicators <a href="#key-indicators" id="key-indicators"></a>

You can analyze trends and changes between payer groups.

<figure><img src="/files/3Bt206r70vhmrnchWQNM" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount)
* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Payment Cancellation Amount**](/lang/eng/wiseretail/terms.md#total-payment-cancellation-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)
* [**Total Payers**](/lang/eng/wiseretail/terms.md#total-payers)
* [**Payment Amount per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payer)
* [**Payment Amount per Payment**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payment)
* [**Payments per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-per-payer)
* [**Days per Payer**](/lang/eng/wiseretail/terms.md#id-1-days-per-payer)

</details>

### Distribution by Gender and Age Groups <a href="#distribution-by-gender-and-age-groups" id="distribution-by-gender-and-age-groups"></a>

Compare how payer composition differs across loyalty groups.

<figure><img src="/files/CaWg7iD5gTPjD50axMCN" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/OrGMUHZPQuL3u1m0FwcA" alt=""><figcaption></figcaption></figure> <figure><img src="/files/wuYI2GHj3fNk8tPVd2mX" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payment Cancellation Amount**](/lang/eng/wiseretail/terms.md#total-payment-cancellation-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payers**](/lang/eng/wiseretail/terms.md#payers)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

## 3. Payer Behavior <a href="#payer-behavior" id="payer-behavior"></a>

Analyze payer behavior by segmenting payers based on payment frequency and payment amount for the retail brand.

{% hint style="info" %}
You can set the period to Daily / Monthly.
{% endhint %}

### Payment Amount Distribution <a href="#payment-amount-distribution" id="payment-amount-distribution"></a>

Payers can be divided into five groups based on retail brand payment amount.
\
By comparing these groups by gender and age group, you can identify payer characteristics associated with different payment levels.

<figure><img src="/files/Nc3EF18pfo1NJh58ZmBs" alt=""><figcaption></figcaption></figure>

<details>

<summary>Filter</summary>

* [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : All / Male / Female
* [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : All / 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Payment Frequency Distribution <a href="#payment-frequency-distribution" id="payment-frequency-distribution"></a>

Payers can be divided into five groups based on retail brand paymnet frequency.
\
By comparing these groups by gender and age group, you can identify payer characteristics associated with different payment frequencies.

<figure><img src="/files/XQNLa3LCxEi9CJvps5dW" alt=""><figcaption></figcaption></figure>

<details>

<summary>Filter</summary>

* [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : All / Male / Female
* [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : All / 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Residential Distribution <a href="#residential-distribution" id="residential-distribution"></a>

You can identify where payers are distributed across 17 cities and provinces nationwide.\
You can also analyze payer characteristics by comparing gender and age groups.

{% hint style="info" %}

* Residential Distribution will be available from Jan 2021.
* Some retail brands are not available due to differences in data sources.
  {% endhint %}

<figure><img src="/files/TKvbSP5HsL2v3Rq7VCUp" alt=""><figcaption></figcaption></figure>

<details>

<summary>Filter</summary>

* [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : All / Male / Female
* [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : All / 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Life Stage Distribution <a href="#life-stage-distribution" id="life-stage-distribution"></a>

You can identify how payers are distributed across life-cycle stages based on their age group, residence information, and consumption patterns.

{% hint style="info" %}

* **Single-Person Household** : A household with one resident 50s or under
* **Senior Household** : Households 60s or more who do not have children or do not live with children
* **Other households** : Households classified according to marital status and the age range of their children
  {% endhint %}

{% hint style="info" %}

* Life Stage Distribution will be available from Jan 2021.
* Some retail brands are not available due to differences in data sources.
  {% endhint %}

<figure><img src="/files/Jm9Nyy5QxeNQPk5RqjOA" alt=""><figcaption></figcaption></figure>

### Retail Brands Paid Together <a href="#retail-brands-paid-together" id="retail-brands-paid-together"></a>

You can identify related interests and competing retail brands by seeing which other retail brands the same payers also paid.

{% hint style="info" %}

* Retail Brands Paid Together will be available from Jan 2021.
* Some retail brands are not included because differing data sources make it difficult to measure co-payment behavior accurately.
  {% endhint %}

<figure><img src="/files/iBrroOtkifT0K3kuw4aS" alt=""><figcaption></figcaption></figure>

<details>

<summary>Function</summary>

* [**View Settings**](/lang/eng/faqs/service/view-settings.md) : View same industry

</details>

### Industries Paid Together <a href="#industries-paid-together" id="industries-paid-together"></a>

Understand payment context and lifestyle patterns through industries paid together.

<figure><img src="/files/1rWrgI0YOZHqrPGTzw9Q" alt=""><figcaption></figcaption></figure>

## 4. Industry VS Retail Brand <a href="#industry-vs-retail-brand" id="industry-vs-retail-brand"></a>

Compare retail brands with their industry to evaluate relative competitiveness in scale, frequency, and other key metrics.

{% hint style="info" %}
You can set the period to Daily / Monthly.
{% endhint %}

### Key Indicators <a href="#key-indicators" id="key-indicators"></a>

This metric reflects overall payment scale, enabling a comprehensive evaluation of retail brand performance in comparison with the industry.

<figure><img src="/files/vIGVED2bNKhYWVoV3LUv" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount)
* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Payment Cancellation Amount**](/lang/eng/wiseretail/terms.md#total-payment-cancellation-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)
* [**Total Payers**](/lang/eng/wiseretail/terms.md#total-payers)
* [**Payment Amount per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payer)
* [**Payment Amount per Payment**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payment)
* [**Payments per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-per-payer)
* [**Days per Payer**](/lang/eng/wiseretail/terms.md#id-1-days-per-payer)

</details>

### Distribution by Gender and Age Groups <a href="#distribution-by-gender-and-age-groups" id="distribution-by-gender-and-age-groups"></a>

You can analyze the main payer groups by checking payer distribution by gender and age.

<figure><img src="/files/vjK8ZcsHCBCtFQxigpfk" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/C0Y16bRN81m49JzTBCOl" alt=""><figcaption></figcaption></figure> <figure><img src="/files/iCEzjNm05YDFsMsYADMW" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* [**Net Payment Amount**](/lang/eng/wiseretail/terms.md#net-payment-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payment Cancellation Amount**](/lang/eng/wiseretail/terms.md#total-payment-cancellation-amount)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Total Payers**](/lang/eng/wiseretail/terms.md#payers)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Average Payment Amount by Gender and Age Groups <a href="#average-payment-amount-by-gender-and-age-groups" id="average-payment-amount-by-gender-and-age-groups"></a>

Enables detailed analysis of payment amounts by gender and age groups.

<figure><img src="/files/3pDZdhO1mIB7q4VALJ3C" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/0qRI1DoH1yCNBBcar5OB" alt=""><figcaption></figcaption></figure> <figure><img src="/files/IqWOG66O1PlBoVvuumQZ" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* [**Payment Amount per Payer**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payer)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more
* [**Payment Amount per Payment**](/lang/eng/wiseretail/terms.md#id-1-payment-amount-per-payment)
  * **by Gender and Age Groups** : 20s or under Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
  * [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
  * [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

### Average Payment Distribution by Day of The Week <a href="#average-payment-distribution-by-day-of-the-week" id="average-payment-distribution-by-day-of-the-week"></a>

Shows the distribution of average total payment amount and total number of payments by day of the week.

{% hint style="info" %}
When the daily option is selected, 'average payment distribution by day of the week' metrics are not provided.
{% endhint %}

<figure><img src="/files/lyyx63vvgfnCQ0dyfoBr" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Market Share by Payment Method <a href="#market-share-by-payment-method" id="market-share-by-payment-method"></a>

Enables analysis of the proportion of total payment value and transaction count by credit and debit card.

<figure><img src="/files/8wniWM2hQEuogPP2DIbQ" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Share of Lump-sum and Installment for credit card and debit cards <a href="#share-of-lump-sum-and-installment-for-credit-card-and-debit-cards" id="share-of-lump-sum-and-installment-for-credit-card-and-debit-cards"></a>

Shows the share of lump-sum and installment card payments.\
Installment payments are classified only in the first payment month, and the full payment amount is included in that first month.

<figure><img src="/files/1IdbqK2ImiBP8nrUc8BB" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Distribution of Domestic and Foreign for credit and debit cards <a href="#distribution-of-domestic-and-foreign-for-credit-and-debit-cards" id="distribution-of-domestic-and-foreign-for-credit-and-debit-cards"></a>

Shows the share of domestic and overseas card payments.\
Overseas payments refer to transactions approved in foreign currencies or USD, and amounts are converted to KRW using the applicable daily exchange rate at the time of payment.

<figure><img src="/files/563ZDRJl3yEiCvULSkyV" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Share by Simple Payment <a href="#share-by-simple-payment" id="share-by-simple-payment"></a>

You can identify the payment share for each Simple Payment.\
The classifiable simple payment methods include Naver Pay, Samsung Pay, Kakao Pay, PAYCO, SSGPAY, Coupang Pay, Toss Pay, and L.Pay.

{% hint style="info" %}

* Share by Simple Payment will be available from Jan 2021.
* For credit/debit cards–linked simple payments, if the retail brand is identifiable in the payer’s transaction history, the payment amount is attributed to the corresponding retail brand.
* For prepaid (top-up–based) simple payments, the payment amount is attributed to the retail brand where the balance was topped up, at the time of the top-up.
  {% endhint %}

<figure><img src="/files/Hag11fOKFs4SyPSubqW2" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Total Payment Amount**](/lang/eng/wiseretail/terms.md#total-payment-amount)
* [**Total Number of Payments**](/lang/eng/wiseretail/terms.md#total-number-of-payment)

</details>

### Repayment Rate <a href="#repayment-rate" id="repayment-rate"></a>

Represents the percentage of payers who paid the retail brand in the previous period and returned to pay it again in the current period, indicating overall payer loyalty.

{% hint style="info" %}
The industry repayment rate represents the average repayment rate of retail brands within that industry.
{% endhint %}

<figure><img src="/files/7ZdZFEZfMVbfoswweMjH" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/X4d6ROAATMk2HCMRuTS0" alt=""><figcaption></figcaption></figure> <figure><img src="/files/u7EvnrrNRdBZF5gFxXcN" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* **All** : Retention of all payers
* [**by Gender**](/lang/eng/wiseretail/terms.md#by-gender) : Male / Female
* [**by Age Group**](/lang/eng/wiseretail/terms.md#by-age-group) : 20s or under / 30s / 40s / 50s / 60s or more

</details>

## 5. Inflow and Churn <a href="#inflow-and-churn" id="inflow-and-churn"></a>

Analyze payer movement flows by comparing [Inflow Payers](/lang/eng/wiseretail/terms.md#inflow-payers) and [Churn Payers](/lang/eng/wiseretail/terms.md#churn-payers).

{% hint style="info" %}
You can set the period to Monthly only.
{% endhint %}

<figure><img src="/files/bcv7xz3DsQHgeY8sAPMR" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* **Inflow**\
  : Payers who previously paid at a different retail brand and switched to this retail brand in the current period. There may be overlapping payers among different retail brands within the same industry.
  * Ranking of inflow from the same industry
* **Churn**\
  : Payers who previously paid at this retail brand and switched to a different retail brand in the current period. There may be overlapping payers among different retail brands within the same industry.
  * Churn Payers
  * Ranking of churn from the same industry
  * Churn to different industry

</details>


---

# Agent Instructions: Querying This Documentation

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Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://guide.wiseapp.co.kr/lang/eng/wiseretail/screen-help/details/retail-brand.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.