Retail Brand Details
Analyze key insights for retail brands in detail through a wide range of metrics. You can download historical data and also download data for each indicator.
Retail Brand Information
At the top of the screen, you can check the retail brand’s information. You can add the retail brand to Favorites using the button next to the retail brand name or quickly move to the Compare screen.
1. All Payers
You can understand the retail brand’s overall characteristics by analyzing key indicators and their correlations.
Net Payment Amount
Allows comparison of the retail brand’s net payment amount for the selected period against the current year (monthly) or current month (daily).
Net Payment Amount Ranking
Displays trends in the retail brand’s all ranking and ranking within its industry.
Key Indicators
This metric provides a comprehensive view of retail brand performance by capturing the overall scale of retail brand payment.
Distribution by Gender and Age Groups
You can analyze the main payer groups by checking distribution by gender and age.
Average Payment Amount by Gender and Age Groups
Enables detailed analysis of payment amounts by gender and age group.
Share by Payment Price Range
Shows the share of total payment amount and total number of payments across different price ranges. Price ranges vary by retail brand and are divided into up to 10 segments.
Average Payment Distribution by Day of The Week
Shows the distribution of average total payment amount and total number of payments by day of the week.
Market Share Trends by Payment Method
Displays trends in the share trends of credit card and debit card payments.
Share of Lump-sum and Installment for credit and debit cards
Shows the share of lump-sum and installment card payments. Installment payments are classified only in the first payment month, and the full payment amount is included in that first month.
Share of Domestic and Overseas for credit and debit cards
Shows the share of domestic and overseas card payments. Overseas payments refer to transactions approved in foreign currencies or USD, and amounts are converted to KRW using the applicable daily exchange rate at the time of payment.
Share by Simple Payment
You can identify the payment share for each Simple Payment. The classifiable simple payment methods include Naver Pay, Samsung Pay, Kakao Pay, PAYCO, SSGPAY, Coupang Pay, Toss Pay, and L.Pay.
Average Hourly Payment Trend
Identify payment patterns by analyzing when payers pay the most on average. Data is available in 1-hour intervals throughout the day, with breakdowns by day of the week, gender, and age group.
Repayment Rate
Represents the percentage of payers who paid the retail brand in the previous period and returned to pay it again in the current period, indicating overall payer loyalty.
2. Payers by Criteria
Criteria
Payers by Criteria are divided into three groups according to loyalty.
Payers by Criteria are divided into Light, Middle, and Heavy payers.
The criteria for classifying groups are the criteria indicator average value for 50% of the lower payers and the criteria indicator average value for 50% of the upper payers.
The criteria indicator is Payment Amount.
Key Indicators
You can analyze trends and changes between payer groups.
Distribution by Gender and Age Groups
Compare how payer composition differs across loyalty groups.
3. Payer Behavior
View the distribution of payers segmented by payment amount, payment frequency, income decile, residence, and life stage.
Payment Amount Distribution
Payers can be divided into five groups based on retail brand payment amount. By comparing these groups by gender and age group, you can identify payer characteristics associated with different payment levels.
Payment Frequency Distribution
Payers can be divided into five groups based on retail brand paymnet frequency. By comparing these groups by gender and age group, you can identify payer characteristics associated with different payment frequencies.
Income Decile Distribution
A statistic that divides all payers by income level; a higher number means a higher income level.
Residential Distribution
You can identify where payers are distributed across 17 cities and provinces nationwide. You can also analyze payer characteristics by comparing gender and age groups.
Life Stage Distribution
You can identify how payers are distributed across life-cycle stages based on their age group, residence information, and consumption patterns.
Retail Brands Paid Together
You can identify related interests and competing retail brands by seeing which other retail brands the same payers also paid.
Industries Paid Together
Understand payment context and lifestyle patterns through industries paid together.
4. Industry VS Retail Brand
Compare retail brands with their industry to evaluate relative competitiveness in scale, frequency, and other key metrics.
Key Indicators
This metric reflects overall payment scale, enabling a comprehensive evaluation of retail brand performance in comparison with the industry.
Distribution by Gender and Age Groups
You can analyze the main payer groups by checking payer distribution by gender and age.
Average Payment Amount by Gender and Age Groups
Enables detailed analysis of payment amounts by gender and age groups.
Average Payment Distribution by Day of The Week
Shows the distribution of average total payment amount and total number of payments by day of the week.
Market Share by Payment Method
Enables analysis of the proportion of total payment value and transaction count by credit and debit card.
Share of Lump-sum and Installment for credit card and debit cards
Shows the share of lump-sum and installment card payments. Installment payments are classified only in the first payment month, and the full payment amount is included in that first month.
Distribution of Domestic and Foreign for credit and debit cards
Shows the share of domestic and overseas card payments. Overseas payments refer to transactions approved in foreign currencies or USD, and amounts are converted to KRW using the applicable daily exchange rate at the time of payment.
Share by Simple Payment
You can identify the payment share for each Simple Payment. The classifiable simple payment methods include Naver Pay, Samsung Pay, Kakao Pay, PAYCO, SSGPAY, Coupang Pay, Toss Pay, and L.Pay.
Repayment Rate
Represents the percentage of payers who paid the retail brand in the previous period and returned to pay it again in the current period, indicating overall payer loyalty.
5. Inflow and Churn
Analyze payer movement flows by comparing Inflow Payers and Churn Payers.
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