Terms
App
The app name as registered on the Google Play Store.
Industry
An industry category independently classified by WISEAPP based on app usage behavior.
WISEAPP Industry
Family/Life
Sub Industry : Furniture/Interior, Home appliances/Smart home, Marriage/Funeral, Utility bill, Move, Pregnancy/Birth/Infant, Cleaning/Laundry/Assistant, Parcel
Health/Exercise
Sub Industry : Health management/Information, Exercise/Fitness
Game
Sub Industry : Education/Words, Role-playing, Board, Sports, Simulation, Arcade/Adventure/Action, Music, Car, Strategy, Card/Casino, Casual, Quiz, Puzzle, Game-Etc
Education
Sub Industry : Public official, Certificates, University, Foreign language, Infant/Elementary school, Study abroad, Child care, Secondary school, Lifelong education, Education-Etc
Finance
Sub Industry : Asset management, Cryptocurrency/NFT, Simple Payment, Loan/Insurance, Remittance/Overseas Payment, Credit/Financial information, Credit card, Banking, Securities/Investment, Local currency, Coupon/Point/Voucher, Finance-Etc
News/Magazine
Sub Industry : IT/Science, Sports, Economics/Politics/Diplomacy, Magazine, General news, News/Magazine-Etc
Books/References
Sub Industry : Collection of texts, Books/E-Books, Library, Cartoon/Webtoon/Web novel, Language dictionary/Translator, References, Books/References-Etc
Lifestyle
Sub Industry : Soldier, Weather, Rewards, Lottery ticket, Real estate, Pets, Location tracking, Religion, Hobby, Lifestyle-Etc
Welfare/Administration
Sub Industry : Public institutions, Welfare facilities, Volunteer/Sponsor, Party, Administrative
Beauty
Sub Industry : Diet, Makeup/Cosmetics, Plastic surgery, Hair/Nail
Business/Industry
Sub Industry : Auction, Marketing, Recruitment, Research, Security, Transit, Wired/Wireless Communication, Labor management, Law, Business/Industry-Etc
Photo/Video
Sub Industry : Gallery, Photo printing, Camera, Edit
Productivity
Sub Industry : Schedule management, Document, Business tools, Internet/Browser, Cloud
Social media
Sub Industry : SNS/Community, Personal broadcast, Messenger/Phone/Video call, Mail, Blind date
Shopping
Sub Industry : Shopping information, Mart, Duty Free, Department, Food/Beverage sales, Online Shopping/Others, Secondhand marketplace, Overseas direct purchase, Home shopping/Internet shopping
Sports
Sub Industry : Golf, Fishing, Score, Sportswear/Supplies, Outdoor, Baseball, Soccer, Sports-Etc
Food/Beverage
Sub Industry : Delivery/Dine-out, Food and Beverage/Membership, Cooking, Rating/Review/Reservation
Entertainment
Sub Industry : Performance/Exhibition, Activities, Video streaming, Movie/Animation, Webhard, Humor/Fortune, Music/Radio, Quiz, Entertainment-Etc
Travel/Transportation
Sub Industry : Shared Mobility, Public transport, Travel agency, Map/Navigation, Airline ticket
Utility
Sub Industry : Calculator, Ad blocking, Recorder, Media player, Security/Authentication management, Alarm, Coloring/Ringtone, File management, Phone management, Utility-Etc
Medical treatment
Sub Industry : Hospital, Psychology/Mental health, Medical treatment-Etc
Racing
Sub Industry : Surrogate driving, Car Rental/Sharing, Car Care/Repair, Car brand/Used car, Car supplies, Refueling/Charging, Parking, Car-Etc
Fashion
Sub Industry : Luxury fashion, Jewelry/Precious metals, Children's clothing, Fashion shopping mall, Fashion accessories, Fashion information
Developer
A developer independently classified by WISEAPP.
Store
A platform where apps or digital content can be downloaded or purchased. e.g., Google Play, App Store
Package Name
A unique app ID used to identify an app in the store.
Installers
The number of people counted based on devices on which the app is installed.
Install Rate
The percentage of app installers among all smartphone users.
New Installers
The number of people who newly installed the app on their smartphones.
Users
The number of people counted based on devices on which the app is used.
Use Rate
The percentage of app users among all smartphone users.
Rate of Active Users
The percentage of users among app installers.
Total Time in App
The total amount of time users spent in the app.
Avg. Time in App per User
The total time in the app divided by the number of users, representing the average time each user spent using the app.
Avg. Active Days per User
The total active days in the app divided by the number of users, representing the average number of days each user used the app.
The total active days in the app are calculated as the number of days on which a user launched the app for at least 1 second.
Total Sessions
The total number of times users launched the app.
Avg. Number of Sessions per User
The total sessions divided by the number of users, representing the average number of sessions per user.
Avg. Session Length
The total time in the app divided by the total sessions, representing the average time spent per session.
Total Data Usage
The total amount of data transferred between smartphones and the internet.
Growth Rate
The rate at which an indicator has changed compared to the previous period.
Users by Criteria
Users by Criteria are divided into three groups according to loyalty.
Users by Criteria are divided into Light, Middle, and Heavy users.
The criteria for classifying groups are based on the average values of the selected indicator for 50% of the lower users and the criteria indicator average value for 50% of the upper users.
Criteria indicators provided are: Time in the App, Sessions, Days Used.
Churn Users
Users who used the app in the previous period but did not use it in the current period.
Inflow Users
Users who used other apps in the previous period but used the app in the current period.
App Developer
A company or individual that plans, develops, and operates an app by registering it on a store.
Store Category
The app classification defined by the store.
Store Download
The cumulative range of app downloads shown in the store.
Store Rating
The average star rating given by users in the store.
Store Review
The total number of user reviews submitted in the store.
Store Download Price
The price users must pay to download a paid app from the store.
Revenue
The amount paid by users to Google Play for paid in-app purchases and subscriptions. (including developer revenue and platform fees)
by Gender
In WISEAPP, gender is classified as male or female.
by Age Group
In WISEAPP, age groups are classified as 10s or under, 20s, 30s, 40s, 50s, and 60s or more.
Android Only App
Apps developed solely for Android without a corresponding iOS version will only be represented in Android data.
App with possible statistical errors
Apps for which only limited indicators are disclosed due to insufficient data to provide stable statistics.
App with no data
Apps for which data cannot be provided because they do not meet statistical requirements or are not registered on Google Play.
