Reports Details
Analyze key insights for the selected apps in detail using a wide range of metrics. You can download historical data and also download data for each indicator with OS filters applied.
Report Information
You can review the requested report information at the top of the screen. By clicking the Compare Apps button next to the report name, you can quickly navigate to the comparison view. You can also request the report again with similar conditions.
Information
Icon : Industry TOP 10 reports are displayed with industry icons, while user reports are displayed with their titles.
Report Title : Industry TOP 10 reports show the sub-industry name, while user reports display the custom title entered by the user.
Period : Displays the selected weekly or monthly period.
Selected Apps : Industry TOP 10 reports include up to 10 apps, while user reports show the apps selected by the user. Apps are sorted by user count in descending order.
1. All Users
You can understand the report's overall characteristics by analyzing key indicators and their correlations.
Summary
Summary metrics representing the overall scale of usage within the report.
Indicator
Installation Rate by OS
Usage Rate by OS
Rate of Active Users
Users Share
Usage time share
Distribution by Gender and Age Groups : Distribution of users by gender and age group
Key Indicators
This metric provides a comprehensive view of report performance by capturing the overall scale of the report.
Distribution by Gender and Age Groups
You can analyze the main user groups by checking user distribution by gender and age.
Indicator
By Gender and Age Groups : 10s or under Male&Female / 20s Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female
by Gender : Male / Female
by Age Group : 10s or under / 20s / 30s / 40s / 50s / 60s or more
Key Indicators Ranking
You can view rankings of key indicators by app at a glance.
Indicator
User : Ranking by number of users
At least once : Ranking by active user ratio
Often : Ranking by total sessions
Long time : Ranking by total time in app
Every day : Ranking by total active days app
Key Performance Metrics Comparison
You can briefly compare indicators across apps.
Indicator
Distribution by Gender and Age Groups : Distribution of users by gender and age group
Usage Pattern : The larger the area of the four-quadrant chart, the more active the usage pattern.
Duplicate Users / Duplicate Installers
Cell color intensity increases as the number of users who use/install the app in the horizontal row together with apps in the vertical column increases.
Indicator
Duplicate Users : Users who used the app together with other apps
Exclusive Users : Users who used only the selected app and no other apps
Duplicate Installers : Installers who installed the app together with other apps
Exclusive Installers : Installers who installed only the selected app and no other apps
App-to-App Duplicate Users Comparison
You can explore key metrics and gender/age distributions of overlapping users in detail and compare them with exclusive users.
Filter
App Selection : When two apps are selected, you can view Duplicate users, total users for each app, and exclusive users.
Indicator
Key Indicator : View app-level key indicators for duplicate users and compare them with only users.
Distribution by Gender and Age Groups : You can analyze the gender and age distribution of overlapping users and compare it with exclusive users.
Share of Users by Criteria
Users are segmented into three groups by Time in App, Sessions, and Days used to understand their distribution.
Criteria vary by app, so please refer to each app’s detail page for specific criteria.
2. Users by Criteria
Criteria
Users by Criteria are divided into three groups according to loyalty.
Users by Criteria are divided into Light, Middle, and Heavy users.
The criteria for classifying groups are based on the average values of the selected indicator for 50% of the lower users and the criteria indicator average value for 50% of the upper users.
Criteria indicators provided are: Time in the App, Sessions, Days Used.
Key Indicators
You can analyze the distribution of user groups.
Distribution by Gender and Age Groups
Compare how user composition differs across loyalty groups.
Indicator
By Gender and Age Groups : 10s or under Male&Female / 20s Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female
by Gender : Male / Female
by Age Group : 10s or under / 20s / 30s / 40s / 50s / 60s or more
3. Inflow and Churn
Analyze user movement flows by comparing Inflow Users and Churn Users.
Indicator
Inflow : Users who previously used a different app and switched to this app in the current period. There may be overlapping users among different apps within the report.
Ranking of inflow from the report
Churn : Users who previously used this app and switched to a different app in the current period. There may be overlapping users among different apps within the report.
Churn Users
Ranking of churn from the report