Industry Details
Analyze key insights for top-level and sub-level industries in detail using a wide range of metrics. You can download historical data and also download data for each indicator with OS filters applied.
Industry Information
Information
Industry Icon : Each industry is represented by a unique icon with predefined colors and symbols for easy identification.
Industry Name: An industry category independently classified by WISEAPP based on app usage behavior.
Sub-level industry : On the top-level industry page, you can navigate to related sub-level industry details.
Apps in the Industry : A list of apps belonging to the industry. The apps included may vary by selected period.
1. All Users
You can understand the industry's overall characteristics by analyzing key indicators and their correlations.
You can set the period to Weekly / Monthly.
Summary
Summary metrics representing the overall scale of usage within the industry.
Indicator
Installation Rate by OS
Usage Rate by OS
Users Share
Usage time share
Distribution by Gender and Age Groups : Distribution of 'Users' by gender and age groups
Key Indicators
This metric provides a comprehensive view of industry performance by capturing the overall scale of the industry.
Distribution by Gender and Age Groups
You can analyze the main user groups by checking user distribution by gender and age.
Indicator
By Gender and Age Groups : 10s or under Male&Female / 20s Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female
by Gender : Male / Female
by Age Group : 10s or under / 20s / 30s / 40s / 50s / 60s or more
The Top 10 Apps within the Industry
Rankings of apps within the industry by various metrics.
Filter
View Settings : Exclude Android only
2. Users by Criteria
You can set the period to Weekly / Monthly.
Criteria
Users by Criteria are divided into three groups according to loyalty.
Users by Criteria are divided into Light, Middle, and Heavy users.
The criteria for classifying groups are based on the average values of the selected indicator for 50% of the lower users and the criteria indicator average value for 50% of the upper users.
Criteria indicators provided are: Time in the App, Sessions, Days Used.
Key Indicators
You can analyze trends and changes between user groups.
Distribution by Gender and Age Groups
Compare how user composition differs across loyalty groups.
Indicator
By Gender and Age Groups : 10s or under Male&Female / 20s Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female
by Gender : Male / Female
by Age Group : 10s or under / 20s / 30s / 40s / 50s / 60s or more
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