# Developer Details

> Analyze key insights for developers in detail using a wide range of metrics.\
> You can download historical data and also download data for each indicator with OS filters applied.

## Developer Information

You can add the developer to your favorites using the interest button next to the developer name, or quickly navigate to the comparison view.

<figure><img src="/files/gEUGe6841pwHeMMzT3yf" alt=""><figcaption></figcaption></figure>

<details>

<summary>Information</summary>

* **Developer Icon** : Icons are displayed in randomly assigned colors to help distinguish developers.
* [**Developer**](/lang/eng/wiseapp/terms.md#developer) **Name** : Developers are categorized based on WiseApp’s internal classification.
* **Apps in the developer** : A list of apps belonging to the developer. The apps included may vary by selected period.

</details>

***

## 1. All Users

You can understand the developer’s overall characteristics by analyzing key indicators and their correlations.

{% hint style="info" %}
You can set the period to Weekly / Monthly.
{% endhint %}

### Summary

Summary metrics  representing the overall scale of usage within the developer.

<figure><img src="/files/HZSZzr68z9ngCNOZTNve" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Installers**](/lang/eng/wiseapp/terms.md#installers) **/** [**Users**](/lang/eng/wiseapp/terms.md#users)
* **Installation Rate by OS**
* **Usage Rate by OS**
* [**Rate of Active Users**](/lang/eng/wiseapp/terms.md#active-user-rate)
* **Users Share**
* **Usage time share**
* **Distribution by Gender and Age Groups** : Distribution of 'Users' by gender and age groups

</details>

### Key Indicators

This metric provides a comprehensive view of developer performance by capturing the overall scale of the developer.

<figure><img src="/files/FlSTWw7xtko6UCWIu13n" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Installers**](/lang/eng/wiseapp/terms.md#installers)
* [**Users**](/lang/eng/wiseapp/terms.md#users)
* [**Total Time in App**](/lang/eng/wiseapp/terms.md#total-time-in-app)
* [**Total Sessions**](/lang/eng/wiseapp/terms.md#total-sessions)
* [**Avg. Time in App per User**](/lang/eng/wiseapp/terms.md#avg-time-in-app-per-user)
* [**Avg. Active Days per User**](/lang/eng/wiseapp/terms.md#avg-active-days-per-user)
* [**Avg. Number of Sessions per User**](/lang/eng/wiseapp/terms.md#avg-number-of-sessions-per-user)
* [**Avg. Session Length**](/lang/eng/wiseapp/terms.md#avg-session-length)

</details>

### Distribution by Gender and Age Groups

You can analyze the main user groups by checking user distribution by gender and age.

<figure><img src="/files/7di1SIIhELr5nA3znL7S" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/PLnsMmUrmGViArzA3RkN" alt=""><figcaption></figcaption></figure> <figure><img src="/files/lG91UTQ7HFKOEuMK9wAA" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* **By Gender and Age Groups** : 10s or under Male\&Female / 20s Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
* [**by Gender**](https://guide.wiseapp.co.kr/wiseapp/key-terms#by-gender) : Male / Female
* [**by Age Group**](https://guide.wiseapp.co.kr/wiseapp/key-terms#by-age-group) : 10s or under / 20s / 30s / 40s / 50s / 60s or more

</details>

### The Top 10 Apps within the Developer <a href="#the-top-10-apps-within-the-developer" id="the-top-10-apps-within-the-developer"></a>

Rankings of apps within the developer by various metrics.

<figure><img src="/files/yN3uasLTserSMgWDToCo" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/Duq9QKaKNwRqpRCEz7BM" alt=""><figcaption></figcaption></figure> <figure><img src="/files/bYwMbszOCNG6PtekbFsE" alt=""><figcaption></figcaption></figure> <figure><img src="/files/IkmARmDFijrig1x9P97h" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Filter</summary>

* [**View Settings**](/lang/eng/faqs/service/view-settings.md) : Exclude Android only

</details>

<details>

<summary>Indicator</summary>

* [**Installers**](/lang/eng/wiseapp/terms.md#installers)
* [**Users**](/lang/eng/wiseapp/terms.md#users)
* [**Total Time in App**](/lang/eng/wiseapp/terms.md#total-time-in-app)
* [**Total Sessions**](/lang/eng/wiseapp/terms.md#total-sessions)

</details>

## 2. Users by Criteria

{% hint style="info" %}
You can set the period to Weekly / Monthly.
{% endhint %}

### Criteria <a href="#criteria" id="criteria"></a>

{% columns %}
{% column %}
Users by Criteria are divided into three groups according to loyalty.

Users by Criteria are divided into Light, Middle, and Heavy users.

The criteria for classifying groups are based on the average values of the selected indicator for 50% of the lower users and the criteria indicator average value for 50% of the upper users.

Criteria indicators provided are: Time in the App, Sessions, Days Used.
{% endcolumn %}

{% column %}

<figure><img src="/files/pOEPqcszsvqW53n5PFTP" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

<figure><img src="/files/pdUJp6kBhq5pSTS7mbww" alt=""><figcaption></figcaption></figure>

<details>

<summary>Filter</summary>

**Criteria indicator**

* Time in App
* Sessions
* Days Used

</details>

### Key Indicators

You can analyze trends and changes between user groups.

<figure><img src="/files/3Mvpi6vpR5mzqUEGFDym" alt=""><figcaption></figcaption></figure>

<details>

<summary>Indicator</summary>

* [**Users**](/lang/eng/wiseapp/terms.md#users)
* [**Total Time in App**](/lang/eng/wiseapp/terms.md#total-time-in-app)
* [**Total Sessions**](/lang/eng/wiseapp/terms.md#total-sessions)
* [**Avg. Time in App per User**](/lang/eng/wiseapp/terms.md#avg-time-in-app-per-user)
* [**Avg. Active Days per User**](/lang/eng/wiseapp/terms.md#avg-active-days-per-user)
* [**Avg. Number of Sessions per User**](/lang/eng/wiseapp/terms.md#avg-number-of-sessions-per-user)
* [**Avg. Session Length**](/lang/eng/wiseapp/terms.md#avg-session-length)

</details>

### Distribution by Gender and Age Groups

Compare how user composition differs across loyalty groups.

<figure><img src="/files/JG8TYIGqfxpIsVrJkGsk" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/FHd5hjFBVJmDbXTCYiEI" alt=""><figcaption></figcaption></figure> <figure><img src="/files/Ea4fOtBTMSyEWmmLT9ZG" alt=""><figcaption></figcaption></figure></div>

<details>

<summary>Indicator</summary>

* **By Gender and Age Groups** : 10s or under Male\&Female / 20s Male\&Female / 30s Male\&Female / 40s Male\&Female / 50s Male\&Female / 60s or more Male\&Female
* [**by Gender**](https://guide.wiseapp.co.kr/wiseapp/key-terms#by-gender) : Male / Female
* [**by Age Group**](https://guide.wiseapp.co.kr/wiseapp/key-terms#by-age-group) : 10s or under / 20s / 30s / 40s / 50s / 60s or more

</details>


---

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Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://guide.wiseapp.co.kr/lang/eng/wiseapp/screen-help/details/developer.md?ask=<question>
```

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