Developer

Compare key insights for developers in detail through a wide range of metrics. You can download historical data and also download data for each indicator with OS filters applied.

Developer Selection

You can add up to 10 developers to analyze from the top of the screen. In the selected developers area, you can change the order or remove developers.

Function

• Add Developer

  • Favorite Developers : You can add developers that you have marked as favorites.

  • Search : You can add developers by searching for developer names.

• Selected Developers Area

  • Reorder : Drag and drop with your mouse to change the order.

  • Remove : Click the X button in the list to remove developers.

---

1. All Users

You can understand developers’ overall characteristics by analyzing key indicators and their correlations.

You can set the period to Weekly / Monthly.

Key Indicators

This metric provides a comprehensive view of developer performance by capturing the overall scale of developer usage.

Indicator

• Installers

• Users

• Total Time in App

• Total Sessions

• Avg. Time in App per User

• Avg. Active Days per User

• Avg. Number of Sessions per User

• Avg. Session Length

Distribution by Gender and Age Groups

You can analyze the main user groups by checking user distribution by gender and age.

Indicator

• By Gender and Age Groups : 10s or under Male&Female / 20s Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

• by Gender : Male / Female

• by Age Group : 10s or under / 20s / 30s / 40s / 50s / 60s or more

App Share

You can analyze the share of users and total time in app across apps belonging to the developer.

Indicator

• Users

• Total Time in App

2. Users by Criteria

You can set the period to Weekly / Monthly.

Criteria

Users by Criteria are divided into three groups according to loyalty.

Users by Criteria are divided into Light, Middle, and Heavy users.

The criteria for classifying groups are based on the average values of the selected indicator for 50% of the lower users and the criteria indicator average value for 50% of the upper users.

Criteria indicators provided are: Time in the App, Sessions, Days Used.

Filter

• Criteria Users

  • Light

  • Middle

  • Heavy

• Criteria Indicators

  • Time in App

  • Sessions

  • Days Used

Key Indicators

You can analyze trends and changes between user groups.

Indicator

• Users

• Total Time in App

• Total Sessions

• Avg. Time in App per User

• Avg. Active Days per User

• Avg. Number of Sessions per User

• Avg. Session Length

Distribution by Gender and Age Groups

Compare how user composition differs across loyalty groups.

Indicator

• By Gender and Age Groups : 10s or under Male&Female / 20s Male&Female / 30s Male&Female / 40s Male&Female / 50s Male&Female / 60s or more Male&Female

• by Gender : Male / Female

• by Age Group : 10s or under / 20s / 30s / 40s / 50s / 60s or more