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August 25 : [WISEAPP] Advance Notice of Changes to the Population

Hello,

We would like to provide advance notice of upcoming changes to the population used by WISEAPP. These updates are scheduled to take effect on Monday, August 31, 2026. Please keep these changes in mind when using the service.

Changes to the Population

1) Changes to the Total Population Size

  • Android user population size: 36.7 million

  • iOS user population size: 14.69 million

2) Changes by Age Group

  • Ages 19 and under: Decrease in population and increase in smartphone usage rate

  • 20s: Decrease in population

  • 60s and older: Increase in population and smartphone usage rate

WISEAPP updates its population annually based on statistics from authoritative institutions, such as Statistics Korea and the National Information Society Agency (NIA), and provides advance notice of these updates.

Go to WISEAPP

If you have any inquiries, please contact us via Support > Contact. Thank you. WISEAPP·RETAIL