July 2 : [WISEAPP/RETAIL] Service Update
Hello, this is WISEAPP∙RETAIL. We are pleased to share the latest updates to the WISEAPP and WISERETAIL services.
WISEAPP
1) Addition of “By Gender and Age Groups” Metric
A new By Gender and Age Groups metric has been added to the App Overlap Analysis section under the All Users tab in the App Report Details page. By combining age and gender data, this metric enables more granular cross-analysis of user segments, helping you identify key customer groups and leverage insights for targeted marketing and strategic planning.
2) Enhanced App Report Key Metrics
We have enhanced the App Report Details page to provide more detailed insights into key metrics. Detailed data by time period is now available, allowing users to compare and analyze key metrics. Users can easily identify trends over time through visualized charts.
Key metric trend data will be available from Jan 2026.
The installer counting algorithm has been improved to address an issue where installer counts were overestimated in some reports. Updated data has been applied retroactively and is included in this release.
WISERETAIL
1) Enhanced Repayment Rate Metrics
We have added the Period Data metric to the Repayment Rate metric. Previously, users could only view the overall repayment rate trend. With the addition of the Period Comparison tab, users can now compare repayment rates with previous periods based on the selected reference month or date.
Trend : Displays the overall repayment rate trend.
Period Data : Displays repayment rate comparisons with previous periods based on the selected reference month or date.
2) Addition of the Income Decile Distribution Metric
We have introduced the Income Decile Distribution metric, which enables users to understand payer distribution based on income levels. By examining payer and payment shares across income deciles, users can identify the spending levels and characteristics of their core customer segments and gain deeper insights into customer composition and consumption behavior.
The Income Decile Distribution metric is available in the Payer Behavior tab of the Retail Report Details page.
3) Enhanced Payer Behavior Metrics
We have expanded the analysis options for the Residence Distribution and Life Stage Distribution metrics. Customer distribution can now be viewed based on Total Payment Amount, Total Number of Payments, and Total Payers, providing deeper insights into customer composition and spending characteristics.
4) Enhanced Retail Report Key Metrics
We have enhanced the Retail Report Details page to provide more detailed insights into key metrics. Detailed data by industry category and time period is now available, enabling more comprehensive comparison and analysis of key metrics. Users can explore data at a more granular level and intuitively track trends and changes over time through visualized charts. Detailed data by time period is now available, allowing users to compare and analyze key metrics. Users can intuitively track trends and changes over time through visualized charts.
Key metric trend data will be available from Jan 2026.
If you have any inquiries, please contact us via Support > Contact. Thank you. WISEAPP∙RETAIL