Hello,
We would like to inform you in advance about changes to the data collection method as the WISERETAIL panel expands. This update will take effect on Tuesday, December 30, 2025 (KST).
The changes are as follows:
1) Data collection method
Survey Target : South Korean
Analysis Target : Credit Cards, Debit Cards
Panel Composition : 10,000,000+ panelists
Population Definition : The target population is estimated by applying gender- and age-specific payment amounts of credit cards, debit cards, based on studies conducted by the Bank of Korea and financial institutions on payment behavior.
2) Data Update Scope
Coverage : All Retail Brands
Period : Daily from 2020 to present Monthly from 2018 to present
If you have any inquiries, please contact us via Support > Contact. Thank you. WISEAPP/RETAIL
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