bullhornNov. 19th : [WISERETAIL] Advance Notice of Changes to the Data Collection Method

Hello,

We would like to inform you in advance about changes in our Data collection method as the WISERETAIL panel is expanding. This update will take effect on Tuesday, December 30, 2025 (KST).

The changes are as follows:

Changes to the Data Collection Method

1) Data collection method

  • Survey Target : South Korean

  • Analysis Target : Credit Cards, Debit Cards

  • Panel Composition : 10,000,000+ panels

  • Population Definition : The target population is estimated by applying gender- and age-specific payment amounts of credit cards, debit cards, based on studies conducted by the Bank of Korea and financial institutions on payment behavior.

2) Data Update Scope

  • Coverage : All Retail Brands

  • Period : from 2020 to present / Daily from 2018 to present / Monthly

Go to WISERETAIL

If you have any Inquiry, please contact us through the Support > Contactarrow-up-right menu. Thank you. WISEAPP・RETAIL